Introduces students to entrepreneurship within creative industries, focusing on the role of strategic design as a driver for purpose-led, sustainable innovation. Students will learn trends, methods and tools for organisational innovation, whether funding, launching, and managing new start-up companies, or dealing with change within existing organisations (intrepreneurship).
Course Overview

This course builds upon design principles to develop and support innovation and entrepreneurial activities, applying these foundations to developing new products, experiences, initiatives, and ventures.  Focus is given to balancing design solutions between desirability, feasibility, viability, and sustainability, creating opportunities for innovation and entrepreneurship as part of an existing organisation or a new venture.  Students function as innovators with an approach simulating professional practice in a product development, social innovation programme, or start-up team.  Modules focus on identifying value, value propositions, markets, funding opportunities, and business models to create compelling opportunities for innovation.   Students work on individual projects and as part of a team.